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contact@urlab.eu facebook twitter linkedin home news projects ur link the mixer contact work with us ur link is the gateway to work fast with unibail-rodamco-westfield on innovation projects. ur link is unibail-rodamco-westfield’s open innovation platform . ur link identifies and builds innovative partnerships for the group towards start-ups, corporate, retailers, ngos, and many others. our purpose is to source externally the most relevant solutions, test them concretely in our shopping centres and, if found relevant, deploy them throughout unibail-rodamco-westfield’s portfolio. if you have a solution that could bring us value, contact us via the form below or via contact@ur-link.fr . answer guaranteed in less than a week! the programme codevelopment with unibail-rodamco-westfield ur link and its partner will experiment different cases studies and define commercial partnership. direct access to our portfolio the gateway to access the largest retail portfolio in europe, with 67 shopping centres in the largest cities, hosting about 800 million visitors a year. fast test and prototype a fast decision process, to test your product and confront it to the daily dozen of thousands of visitors of one of our shopping centres common growth with unibail-rodamco-westfield if the poc is conclusive, we build together the deployment plan within unibail-rodamco-westfield and make it happen! free office spaces free accommodation at the mixer, unibail-rodamco-westfield’s innovation center, during the time of the poc. toolbox and support unibail-rodamco-westfield’s teams supporting you at every stage of the process and an access to a wide range of events. examples of collaborations ur link x merito merito is an online matching platform to help recruiters find the best candidates in no time. ur link partnered with merito in 2016. thanks to this collaboration, the startup launched a 4-months pilot project in parly-2 to test their concept on the ground. merito has now very significantly grown, being present in shopping centres of the paris region. today, merito with unibail-rodamco-westfield: deployed in 9 centres 10,000 candidates on the platform 30 brands collaborate with merito ur link is a great program to work with the most influential retail actors. it’s a 4-month sprint to deploy and test your solution in a shopping centre and receive a full feedback from unibail-rodamco-westfield’s top management. marion nathan merito ur link x dress in the city dress in the city enables customers to both sell and buy second-hand premium products, through an online platform and physical pop-up stores. ditc partnered with ur link for a proof of concept in les 4 temps. given its success, ditc has now been widely scaled within unibail-rodamco, with temporary pop-up stores in 9 shopping centres in paris, lyon and lille. today, ditc with unibail-rodamco-westfield: 17 events organised in 2017 22k visitors during last event at la part-dieu 100k clients in the prospect client base thanks to ur link, our users community doubled. we organized 2 second-hand events in les 4 temps shopping center in la défense, and we set up a new permanent clothes deposit in the biggest shopping center in france. furthermore, we strengthen our marketing strategy thanks to ur link tools and assistance. florence faure dress in the city ur link x transaction connect transaction connect helps shopping centres implement multi-brand loyalty programmes, rewarding clients every time they shop in the mall and transforming their credit card into a loyalty card. the solution helps centres gain more customer knowledge to offer more relevant services to clients. during its paricipation to the acceleration programme of ur link in 2016, transaction connect had the opportunity to test its solution in so ouest. this solution is now being deployed throughout all the shopping centres of the group. today, transaction connect and unibail-rodamco-westfield: 100% growth since it joined ur link present in 15 shopping centres a development in 3 countries thanks to ur link and its support, we gave birth to a functional product in only a few months and therefore become a major provider of unibail-rodamco-westfield. didier gasté transaction connect ur link x phenix phenix is a start-up fighting against food wastage by gathering unsold products from retailers and giving it to charity. phenix took part to the acceleration programme of ur link, thanks to which it developed a totally new product, beyond food waste management. the audit it launched in two shopping centres (les 4 temps and aéroville) led it to prepare itself to become a totally integrated waste management provider. today, phenix and unibail-rodamco-westfield: an ambition to reach 100% of waste recycled in 3 years 3,600 meals per month saved within our restaurants in aéroville partnerships with 2 associations: croix rouge + arc en ciel de sevran ur link enabled us to develop a new business opportunity, by working with shopping centres. above all, it all happened very quickly, especially compared to other start-up accelerators with whom we work. jean moreau ceo and founder of phenix ur link x sous les fraises sous les fraises is a start-up specialised in urbain farming, producing food based on organic principles. it participated to the second season of ur link and gained the opportunity to build its solution in so ouest, where an urban farm was created and a dedicated pop-up store opened. today, sous les fraises and unibail-rodamco-westfield: 660m² for the urban farm at so ouest 2 tons of food to be produced each year at so ouest several projects within ur 3,600 meals per month saved within our restaurants in aéroville partnerships with 2 associations: croix rouge + arc en ciel de sevran ur link is engaged with us in a true co-construction process and opened wide the doors of its shopping centres. the urban farm on the roof of so ouest is the direct result of this fruitful collaboration.” yohan hubert ur link x combo solutions founded in 2015, combo solutions develops solutions to modelize energetic and environmental performance for future buildings. thanks to ur link, combo solutions developed a new technological solution for construction decision makers in the group, aiming at reducing the carbon footprint both during the construction phase and the life of the asset. today, combo solutions and unibail-rodamco-westfield: 1 new usage and 1 new business opportunity, thanks to unibail-rodamco 1 several months test on 1 development project variation from 1 to 3 of the project carbon impact thanks to the modelling thanks to ur link, we gained an extensive understanding of unibail-rodamco-westfield’s expectations, of the functioning of its teams and of the way projects are conducted. we were actually able to go way beyond a mere client/service provider relationship. guillaume lafont ceo and founder of combo solutions in association with raise is based on a unique funding model that combines profitability with philanthropy. the different investment teams pass on 50% of their carried interest to the endowment fund raisesherpas, in order to help startups realize their full growth potential. since unibail-rodamco-westfield joined raise’s shareholders’ circle, both companies are working together to offer the best opportunities for entrepreneurs such as phenix, jam, merito and spoon. partech is a global investment firm bringing together capital, operational experience and strategic support for entrepreneurs at seed, venture and growth stages across multiple continents, with over €1.3b investment capacity. unibail-rodamco-westfield’s engagement with partech aims at detecting new talent, transforming traditional business and creating win-win collaborations. paris&co is the economic development and innovation agency of paris. in 2018, unibail-rodamco-westfield has become a member of the “circular economy” platform of paris&co. the purpose of this collaboration is to co-develop inno
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